Marketing
Google Ads management with engineering-grade tracking
Campaign strategy, account structure, and landing experiences—optimized together so every click can be measured and improved.
Campaign strategy, account structure, and landing experiences—optimized together so every click can be measured and improved.
Outcome · Account structure, creatives, and landing pages aligned to ROI.
At a glance
What you get — in seconds
What
Paid search that connects to real revenue
Why it matters
Poor tracking, weak landing pages, and messy account structure burn ad budget.
Outcome
Account structure, creatives, and landing pages aligned to ROI.
Why teams choose this service▾
Poor tracking, weak landing pages, and messy account structure burn ad budget. Agencies that cannot ship pages leave gaps between click and conversion. You need ads and destinations built as one system.
Capabilities
What Eternix delivers
Four focused capabilities — scannable at a glance.
Account & campaign architecture
We structure campaigns by intent, geography, and product line for control and reporting.
Keyword & audience strategy
We balance brand, competitor, and high-intent terms with negative keyword hygiene.
Ad copy & extensions
We test headlines and assets aligned to landing message match.
Conversion tracking & reporting
We implement GA4, GTM, and offline conversion hooks where applicable.
Process
How we work with you
- 01
Goals & tracking
We define KPIs, audiences, and conversion tracking before spend goes live.
- 02
Setup & creative alignment
We configure campaigns, landing pages, and message match.
- 03
Launch & learn
We start controlled tests, gather data, and optimize bids and audiences.
- 04
Scale what works
We double down on winning channels and cut waste with clear reporting.
Value
Features and business impact
What we build — and what it means for your team.
- Search, Display, and Performance Max setup
- Monthly optimization and budget pacing
- A/B testing for ads and landing sections
- Quality Score and auction insight reviews
- Transparent performance dashboards
- Clear visibility into cost per lead or sale
- Landing pages aligned to ad intent
- Less wasted spend from poor structure
- Faster iteration with technical support in-house
Tech stack
Technologies we use
- Google AdsCampaign platform
- GA4 / GTMAttribution
- Google Tag ManagerEvent tracking
- Landing pagesMessage match
Deliverables
What you receive
- Campaign structure and launch
- Conversion tracking implementation
- Monthly performance reports
- Optimization recommendations and execution
- Landing page updates (when scoped)
Industries
Where this creates impact
- B2B services: Lead gen for demos and consultations
- E-commerce: Shopping and product campaigns
- Local services: Geo-targeted search and call extensions
- SaaS: Trial and signup acquisition
Case studies
Your success story goes here
We are documenting client outcomes for this service line.
Coming soon
Google Ads project #1
Coming soon
Google Ads project #2
FAQ
Google Ads — common questions
What is the minimum ad budget?
We recommend budgets that generate enough data to optimize—often starting from a few thousand per month depending on industry CPCs.
Do you create landing pages?
Yes—landing page development can be bundled so message match and speed are not afterthoughts.
Who owns the ad account?
You retain account ownership; we operate with agreed access levels.
How often do you optimize?
Weekly monitoring with deeper monthly reviews and strategic adjustments.
Can you fix broken tracking?
Yes—accurate tracking is a prerequisite we address before scaling spend.
Related
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Explore complementary capabilities.
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SEO, AEO & GEO
Visible on Google, answer engines, and AI search
Structured content that ranks today and surfaces in AI answers.
Explore service: SEO / AEO / GEO Optimization
Ready to scope google ads?
Clear plan, timeline, and next steps.
- Fast scoped proposals
- Senior team, direct comms
- Clear milestone pricing